Month: February 2013

Buttery Coconut Almond Pull-Apart Bread (with Heavenly Coconut Cream Glaze)

This Coconut Almond Pull-Apart Bread is one of the best things I’ve ever eaten and I really want to spend a few paragraphs gushing about it.

But there’s no time to gush about it. BECAUSE CAT.

If you’re on Willow Bird Baking’s Facebook page (and if you’re not, you’re missing a lot of fun over there), you already know what I’m alluding to. But on the off chance you haven’t heard me crying from the rooftops of the interwebz: I GOT A CAT. CAT CAT CAT!

…introducing Huckle Buckle Beanstalk Ruble, also known as Buckle, also known as my new wittle smooshy-wooshy face.

He’s a buff colored, 11-pound, 1.5-year-old chunk of kitty love from the Charlotte Humane Society, and he’s made himself right at home in my apartment and in my heart.

Getting a cat has been on my mind for months, and I’ve scoured Petfinder and Humane Society websites for the perfect one. To be honest, though, I think all of my searching was in vain — because God dropped Buckle right into my lap.


Wonder how these photo shoots will go with kitty around? Hm.

My 6th graders and I take an annual field trip to the Humane Society to drop off the funds they raise by baking and selling dog treats. This year, given my months-long search, I knew the kitty room would hold a special attraction for me. I ended up cuddling a sweet gray kitten for much of the time there, but I knew he was someone else’s. In the first place, kittens get adopted very easily, so I felt compelled to adopt an adult cat. In the second place, the adult cats all had their adoption fees waived thanks to a donor’s generous gift to the Humane Society. Cost was definitely an obstacle for me since I have a steep a pet deposit at my apartment, so this seemed especially fortuitous.

I looked around a bit and saw a fat buff cat and an older orange cat I liked, but I wasn’t sure. I headed back on Saturday with Mike, though, and the buff cat not only purred just like one of Mike’s old cats, Motorboat, but he also seemed loving and laid back — perfect for introducing to Byrd! Before I knew what I was doing, I had him in a travel crate sitting in the adoption counselor’s office. I actually asked Mike, “What’s happening?! Are we doing this?!” Despite my months of research, it didn’t seem real.

There were so many doubts, but moment by moment since we walked in my apartment door together, Buckle has assuaged every one. He is just as sweet as a cupcake: a loving cuddlebug who seems to enjoy Byrd (and matches her coloring exactly, oddly enough!), catnip, and good scratching surfaces. I think the moment I felt the most sure about him was when I was lying in the floor earlier today watching him bat around a ball with Byrd. They were like two little buff colored peas in a pod.

Now that I’ve introduced you to my newest baby, maybe I can finally introduce you to this bread. I can’t really say enough about it: it’s got the most gorgeous, buttery, delicate flavor and texture. The glaze is rich and creamy and adds the perfect touch of decadence to the finished loaf. I think if I could pick one thing to eat for the rest of my life, this would be it. Did I mention it was really, really delicious?

Have you ever rescued a pet?

P.S. Please feel free to weigh in with any and all kitty advice, websites, etc.!

One year ago: Chocolate & Coconut Cream Pie Bars
Two years ago: Quick Rosemary, Fig, and Goat Cheese Tarts
Three years ago: Clementine Cake

Buttery Coconut Almond Pull-Apart Bread (with Heavenly Coconut Cream Glaze)



Recipe by: Willow Bird Baking
Yield: 2.5 – 3 loaves

If you love pull-apart bread, you’re gonna fliiiip. This yeast dough recipe is (I firmly believe) the best tasting yeast bread recipe in existence. My family uses it for everything. And this filling (buttery coconut almond goodness) is the best filling in existence. Combine them in a tender loaf that ends up with the texture of cinnamon-roll-insides and douse them in a heavy coconut cream glaze and, well. Let’s just say you’ll need to keep coming back to this recipe!

Dough Ingredients:
1 package (2 1/4 teaspoons) active dry yeast
1/4 cup warm water (100-110 degrees F)
2 tablespoons white vinegar
2 cups milk minus 2 tablespoons, room temperature
2/3 cup cold shortening
3 tablespoons sugar
1 teaspoon salt
1 teaspoon baking soda
1 teaspoon baking powder
5 cups flour
2 tablespoons butter, melted, for after baking

Filling Ingredients:
2 sticks butter, melted
1/2 teaspoon coconut extract
7 ounces almond paste, grated or crumbled small
2 cups coconut
3/4 cup sugar

Glaze Ingredients:
1 cup powdered sugar
3/8 cup (6 tablespoons) heavy cream
1/4 teaspoon coconut extract
1/4 teaspoon almond extract

Directions:
Note on proofing: This yeast dough proofs overnight, gets shaped, and then the finished loaves proof for 2-3 more hours. Plan ahead for this amount of time.

Note on yield: I don’t recommend halving yeast recipes; instead, if you don’t want 2.5 or 3 loaves at once, consider freezing a loaf for later. The variation in the yield is the result of my error — I packed this recipe into 2 loaf pans and the loaves were so squished that they were hard to get baked completely. So in this recipe, I tell you not to oversquish — once your loaf pans are pleasantly stuffed, put the overflow dough into another loaf pan (mini or regular, however much extra you have) to bake. This way the loaves will bake correctly.

Note on freezing: To freeze an unbaked loaf, just wrap it well before the second rise and freeze it. Once frozen, pop it out of the pan all together and store in the freezer, wrapped in plastic wrap and in a zip top bag or wrapped in foil. When you want to bake it, stick it back in a greased pan, thaw it in the fridge overnight, proof for the instructed amount of time, and bake like usual.


Make the dough: Mix the warm water and yeast in a medium bowl and let the yeast foam for about 10 minutes. Put 2 tablespoons white vinegar in a measuring cup and then add milk up to the 2 cup line. Set this aside. In a separate large bowl (or the bowl of a mixer fitted with a dough hook), whisk together flour, sugar, salt, baking soda, and baking powder and cut the shortening into the mixture with two knives or a pastry cutter until the shortening looks like small peas. Stir yeast mixture and milk mixture into the dry ingredients and mix well, kneading just a few turns. Transfer the dough to a bowl lightly sprayed with cooking spray, cover tightly with plastic wrap, and proof overnight in the fridge.

Shape and bake pull-apart bread: Grease three 9 x 5 x 3-inch loaf pans and set aside. Melt the 2 sticks of butter in a microwave safe bowl and stir in coconut extract. In another bowl, mix together the grated almond paste, coconut, and sugar. Set these aside.

Gently cut the dough in thirds to work with. Flour a large work surface and turn your dough out onto it. Roll it out to a 20 inch long and 12 inch wide rectangle, lifting corners periodically to make sure it’s not sticking and using more flour as needed. If it seems to be snapping back, cover it with a damp towel and let it rest for 5 minutes before continuing.

Spread about a third of the melted butter over the rectangle of dough. Then sprinkle about a third of the coconut/almond paste/sugar mixture over the top, patting it down to ensure it mostly sticks. Don’t skimp on the edges.

With the long edge of the rectangle toward you, cut it into 6 strips (do this by cutting the rectangle in half, then cutting each half into equal thirds. I’d use a pizza cutter or bench scraper). Stack these strips on top of one another and cut the resulting stack into 6 even portions (again, cut it in half, and then cut the halves into equal thirds). Place these portions one at a time into your greased loaf pan, pressing them up against each other to fit them all in (if it seems like you’re having to squish your layers too much to fit them all, don’t be afraid to leave a little out — it feels like a waste, but you don’t want an underdone loaf because you overpacked. Maybe you could make a baby loaf with the extra.) Repeat this rolling, filling, and cutting process with the other two portions of dough. Cover the loaf pans with clean, damp cloths and place them in a warm place for 2-3 hours to almost double in size.

After dough rises, preheat oven to 350 degrees F (or 325 if you have a glass loaf dish instead of a metal pan). Place the loaves in the center of the oven and bake for 35-45 minutes until dark golden brown on top (if you take them out at light golden brown, they’re liable to be raw in the middle, so let them get good and dark. If they doesn’t feel done in the middle when you poke them but they’re getting too dark, cover them with foil). Cool for 20-30 minutes on a cooling rack in the loaf pans while you make the glaze.

Make the Coconut Cream Glaze: Whisk together cream, powdered sugar, and extracts until smooth. Drizzle on warm loaves, reserving extra to serve on the side. Serve warm slices of loaf with berries of your choice.

Key Lime Pie Cheesecake with Sky-High Meringue

Feet.

It occurred to me, lying in corpse pose and trying to slow the hamster wheel of my thoughts, that my yoga teacher probably touches hundreds of feet each week. Every breath in and breath out, I heard her move to the next mat and take up the next pair of feet.

Before long, the creak of the floorboards that joined with sound of my rhythmic breathing was in front of my own mat. I felt my own feet lifted, gently squeezed, swayed from side to side to loosen my tense hips, pulled into alignment, and set down again. I smiled, like I always do, and wondered if she knew this was my favorite part of her class. Probably. It’s probably everyone’s favorite part.

But is it hers? Touching all those feet, sweaty from practice, rough with callouses? I wondered, like I often do, if she had hand sanitizer waiting in her purse to apply as soon as the last person left, taking with them the last risk of offending anyone. But something about the way she sincerely thanked us for practicing with her made me think that serving us in this way was something she counted as an honor.

That’s when I started thinking about Jesus.

Jesus also knelt to nurture someone’s feet. The night before He knew He would be killed, He took a moment to wash His disciples’ feet. This has always seemed to me a very tender and sacrificial act of love. The man who was fully king of all the world was also fully servant of all the world — by choice.

Jesus later reveals His mindset to the disciples, saying, “Do you know what I have done to you? You call Me Teacher and Lord; and you are right, for so I am. If I then, the Lord and the Teacher, washed your feet, you also ought to wash one another’s feet.”

I want to be like Jesus. So far, though, I’ve always been like Peter. When Jesus knelt to wash Peter’s feet, Peter tried to demonstrate his love for Christ by refusing to let Him do so, perhaps thinking he was protecting Jesus from an act of debasement. But Jesus corrected him, saying, “If I do not wash you, you have no part with Me.”

Peter wasn’t a bad person; he was just trying to worship. I get it. In fact, I see myself in him so clearly. Just like Peter trying to serve or honor Jesus in a misguided way, sometimes I try to serve by controlling, organizing, and managing. I take charge of my acts of service so that they fulfill my own expectations instead of humbly listening to what God’s expectations are for me.

I still remember once in college when, to model service, a small group of Christians met together to wash each others’ feet. I had it all planned in my head: whose feet I wanted to wash, how I wanted to serve. Before the event even really started, I was on my knees getting ready to dip my washcloth in the water. But it turns out the organizers had an agenda for the event and by taking charge of how I wanted it to look, I was jumping the gun. Typical.

I wasn’t trying to be more holy than anyone else, and I wasn’t putting on a show — I was just trying to worship, like Peter. I just went about it the wrong way. Some people might need to step up to serve, but I sometimes need to sit back, let go, and listen. I can’t count how many times in my live I’ve been ready to take charge when God was telling me to surrender, to rest.

That humility is what washing feet — or even my post-yoga foot massage — is all about. Subordinating your impulses and desires to someone who, for that time, you’re putting ahead of yourself. Subordinating yourself so much, in fact, that you will take one of basest parts of their body, their lowly feet, in your hands.

I bet my yoga teacher touches hundreds of feet each week. I also think she probably treasures every pair.

One way I was excited to get to serve some awesome friends of mine recently is by making them this Key Lime Pie Cheesecake. My friend Steven loves key lime, so I made a creamy, plain cheesecake with a tangy, traditional key lime pie custard on top. The whole thing sits in a graham cracker crust and is topped with a huge traditional meringue. I had to prove I could do a meringue after, ahem, previous mishaps. This Key Lime Pie Cheesecake is definitely on the tangy side, so you may want to cut down on the key lime juice if you like a sweeter pie, but it struck the perfect note to me. I hope you have someone in mind to serve it to.

How have you served recently? How could you serve someone soon?

One year ago: Poppy Seed Ham & Swiss Slider Melts
Two years ago: Quick Rosemary, Fig, and Goat Cheese Tarts
Three years ago: Clementine Cake

Key Lime Pie Cheesecake with Sky-High Meringue



Recipe by: Willow Bird Baking, using Nellie & Joe’s Key Lime Pie filling recipe and this meringue.
Yield: 10 servings

Do you like cheesecakey or custardy key lime pie? No matter what your answer is, this recipe will satisfy your craving — because it combines both textures! A creamy cheesecake is topped with a tangy layer of key lime custard and then a traditional meringue. If you don’t want to make a meringue (or if you’re making this on a humid day, when meringues typically don’t fare well), feel free to top this pretty cheesecake with freshly whipped cream.

Cheesecake Ingredients:
2 1/2 cups graham cracker crumbs
7 tablespoons unsalted butter
3 (8 ounce) packages cream cheese, at room temperature
1 cup granulated sugar
1 1/2 tablespoons all-purpose flour
2 teaspoons vanilla extract
3 large eggs

Key Lime Pie Ingredients:
1 (14-ounce) can sweetened condensed milk
3 egg yolks (save the whites for the meringue)
1/2 cup of key lime juice (about 20 key limes)
1 tablespoon grated lime zest (for decorating)
lime slices (for decorating)

Meringue Ingredients:
1/2 cup water
2 tablespoons white sugar
1 tablespoon cornstarch
3 egg whites
1/4 teaspoon cream of tartar
1 pinch salt
1/2 teaspoon vanilla extract
6 tablespoons white sugar

Directions:
Notes: Cheesecakes are simple and super customizable. New to cheesecake making? Watch my 6 minute Cheesecake Video Tutorial for visual assistance! This recipe can be divided up over several days — you can make the cheesecake one day, the key lime layer the next, and the meringue on the day you’re ready to serve. Try to start a few days early, because the key lime layer’s flavor is perfect after chilling for a couple of days.

Make the cheesecake: Preheat the oven to 350 degrees F. Lightly grease a springform cheesecake pan. Combine the graham cracker crumbs and melted butter in a small bowl. Toss with a fork to moisten all of the crumbs. Using a flat-sided glass, press into an even layer covering the bottom and sides of your cheesecake pan (you want it to be tall —- try to get to about 2.5 inches high — and thin). Freeze the crust until the filling is ready.

In a large bowl, beat the cream cheese and sugar on medium-high speed until well blended. Beat in the flour. Add in the vanilla and beat until well incorporated, scraping down the sides of the bowl as needed. Beat in the eggs one at a time, scraping down the bowl between each addition. Pour the filling into your crust very carefully, smoothing the top out.

Bake until the center moves only very slightly when the pan is lightly shaken (about 45 minutes). Check while baking periodically and put a pie shield (or strips of foil) around the top of your pan to protect the crust edges if they’re getting too dark. Just don’t let the shield/foil touch the crust — it’s delicate and might crumble. When you pull the cheesecake out, you can use a sharp knife to score a circle around the top of the cheesecake about an inch inside the crust so that as it cools and chills/sinks, it won’t pull the crust in too much. Don’t worry if it’s pretty, because you won’t be able to see it in the finished product! Let cheesecake cool on a wire rack while you prepare key lime filling. Keep oven preheated.

To make the key lime pie filling: Blend together the milk, egg yolks, and lime juice until smooth before pouring the filling onto your cheesecake. Bake at 350 degrees F for about 15 minutes, keeping the crust shielded with foil. Let cool for about 10 minutes before chilling the cheesecake overnight — or two if you have the time; the flavor really matures and mellows with time. I left mine tented with foil instead of covered tightly with plastic wrap to avoid condensation that would affect the meringue.

Make meringue topping: Preheat oven to 350 degrees F. Stir water, 2 tablespoons sugar, and cornstarch over low heat in a saucepan for around 10 minutes, stirring constantly. Remove from the heat and set aside.

In the very clean bowl of an electric stand mixer (I honestly wouldn’t attempt a meringue with a hand mixer), combine egg whites, cream of tartar, and salt. Whisk until mixture is foamy. Add vanilla and then gradually add the 6 tablespoons of sugar while whisking on medium-high speed. When the egg whites have soft peaks, very gradually drizzle in the cornstarch mixture (while still beating). Turn the mixer to high and beat the meringue to stiff peaks. The meringue should hold clear, firm peaks when you lift it with a spoon or with the whisk.

Very gently pile it onto your cheesecake, spreading it to the sides to seal it to the crust. Take a big glob of meringue and touch it to the top of the meringue on your cheesecake and pull away to form a “spike.” Continue doing this all around the top of the cake. Brown the meringue in the preheated oven. Sprinkle the cake with lime zest. You can also use thin slices of lime to garnish the cake. Serve the day you make the meringue for best results, or store tented in the fridge for no more than 1-2 days (the meringue will fall slightly with each day, but mine held up quite well!)

Lemon Cheesecake Morning Buns

Lemon Cheesecake Morning Buns
Lemon Cheesecake Morning Buns

You know the saying, “Don’t dress for the job you have; dress for the job you want”? I like to adapt that statement for my own ridiculous purposes on occasion.

Lemon Cheesecake Morning Buns

The other day it was roughly 40 degrees outside, which is basically winter-in-Antarctica weather for me (some New Englander with a snowdrift the size of a Hummer outside their door is about to beat me up). Despite being pathologically repulsed by cold weather, I was too lazy to put on a coat. I ran out in a gauzy t-shirt and jeans to pick up some dinner.

When you make a wardrobe choice like this, you can’t curl up in a ball on the sidewalk, acknowledging defeat. You have to grit your teeth and pretend your choice was appropriate for some secret reason only you are aware of. I therefore ignored my goosebumps and impending hypothermia as I walked along the sidewalk to the restaurant, swinging my arms as if enjoying a gentle summer breeze. Upon noticing a guy in a t-shirt clearly doing the exact same thing, I gave him a nod. “We’re dressing for the weather we want, not the weather we have. It’s strategic!” I yelled toward him.

He responded, “Exactly. And it’s only 40 degrees. We’re not even cold, right?”

“NOPE, not one bit.”

Lemon Cheesecake Morning Buns

I also often bake for the weather I want, not the weather I have. Naomi at Bakers Royale just acknowledged she sometimes uses out-of-season produce, so I might as well make my confession, too, though I might get excommunicated from the blogosphere. I promise I do care about being green and supporting local business. But sometimes I also want raspberries. My lifestyle is admittedly imperfect.

Now that we’ve gotten that admission out of the way, I can tell you that I’m baking for spring.

Lemon Cheesecake Morning Buns

When it’s cold and rainy like it has been in Charlotte lately, my already sun-sheltered apartment windows let in an even more dreary landscape than usual. The courtyard of my apartment complex, where the grass has stubbornly refused to take root, becomes a muddy landslide. My morale slides right off into the stormdrain along with the river that forms in my parking lot.

On days like this, I need some lemon. And some bright summer berries. (And a sunlamp and some vitamin D and maybe a tropical vacation, but I digress.)

Lemon Cheesecake Morning Buns

Since I first made Savory Sweet Potato & Chorizo Cinnamon Rolls and Buttery Coconut & Almond Morning Buns, I’ve been looking for new ways to use my favorite overnight yeast dough. I could’ve just made buttery lemon-glazed rolls, but I decided stuffing some tangy lemon cheesecake in my morning buns was a better idea. This yeast dough is a cinch to whip up and is so forgiving — and its second proof takes place overnight in the fridge. The resulting rolls are soft, buttery, and tangy. They almost have the texture of a flaky bread pudding. And needless to say, they’re delicious. I served them with some raspberries and a tall glass of cold milk. Enjoy!

One year ago: Thick Chocolate Cake with a Big Red (Velvet!) Heart
Two years ago: Heart-Shaped Palmiers and a Pesto Giveaway
Three years ago: Billion Cheese (Heart-shaped) Ravioli with Red Pepper Pancetta Sauce

5 from 1 reviews
Lemon Cheesecake Morning Buns
 
Prep time
Cook time
Total time
 
These Lemon Cheesecake Morning Buns could easily double as dessert. They are fluffy, gooey, tangy, buttery, and beyond delicious. I hope you’ll find a space for these rolls on your breakfast or brunch table. They definitely belong in the spotlight.
Serves: 24
Ingredients
Roll Ingredients:
  • 1 package (2 1/4 teaspoons) active dry yeast
  • 1/4 cup warm water (100-110 degrees F)
  • 2 tablespoons white vinegar
  • 2 cups milk minus 2 tablespoons, room temperature
  • 2/3 cup cold shortening
  • 3 tablespoons sugar
  • 1 teaspoon salt
  • 1 teaspoon baking soda
  • 1 teaspoon baking powder
  • 5 cups flour
  • 2 tablespoons butter, melted, for after baking
Filling Ingredients:
  • 2 (8-ounce) packages cream cheese, softened
  • zest of 1 lemon (reserve a little for topping)
  • 1/2 cup sugar
  • 2 tablespoons lemon juice
  • 1 egg, room temperature
  • 1 stick salted butter (or 1 stick unsalted butter and 1/4 teaspoon salt), melted
Glaze Ingredients:
  • 2 cups powdered sugar
  • 1 table lemon juice
  • 1/2 teaspoon vanilla extract
  • about 1/4 cup milk
  • extra lemon zest
Instructions
  1. Note on proofing: This yeast dough proofs for a couple of hours after you mix it up, and then the assembled rolls proof in the fridge overnight, so allow for this when planning to make this recipe. With most cinnamon rolls recipes you could switch this and proof in the fridge overnight and then assemble and proof on the countertop, but I opted to switch that method with these because I didn’t want the cream cheese filling sitting out too long.
  2. Note on yield: I don’t recommend halving yeast recipes; instead, if you don’t want 24 rolls at once, consider freezing some for later.
  3. Note on freezing: To freeze some of the unbaked rolls, just wrap them well before the second rise and freeze them. Once frozen, pop them out of the pan all together and store in the freezer, wrapped in plastic wrap and in a zip top bag or wrapped in foil. When you want to bake them, stick them back in a greased pan, thaw them in the fridge overnight, proof for the instructed amount of time, and bake like usual.
  4. Mix the warm water and yeast in a medium bowl and let the yeast foam for about 10 minutes. Put 2 tablespoons white vinegar in a measuring cup and then add milk up to the 2 cup line. Set this aside. In a separate large bowl (or the bowl of a mixer fitted with a dough hook), whisk together flour, sugar, salt, baking soda, and baking powder and cut the shortening into the mixture with two knives or a pastry cutter until the shortening looks like small peas. Stir yeast mixture and milk mixture into the dry ingredients and mix well, kneading just a few turns. Transfer the dough to a bowl lightly sprayed with cooking spray, cover tightly with plastic wrap, and proof in a warm, draft-free place (such as a closed, turned-off oven), for around 2 hours or until doubled in size.
  5. After proofing the dough, lightly spray two 9 x 13-inch baking dishes with cooking spray. Cream the softened cream cheese in a medium bowl until fluffy before adding lemon zest, sugar, lemon juice, and the egg. Mix together until well combined.
  6. Turn the dough out onto a floured surface and roll it into a large rectangle about 1/8-inch thick (I carefully cut the dough in half and worked with half at a time to make it more manageable; if you do this, just spread on half of the filling ingredients for each half you roll). Spread the melted butter over the surface of the rolled dough and then dollop the cream cheese mixture all across the surface, spreading gently to create an even layer. Gently roll the dough up into a spiral (I find using a bench scraper to encourage the dough to roll up during this process incredibly helpful) and cut it into 2-inch rolls, placing them close together in your prepared baking dishes (at this point, you could wrap and freeze the rolls for later if you wanted).
  7. Cover the rolls let them rise in the fridge overnight (they will have nearly doubled.) When you’re ready to bake, preheat the oven to 400 degrees F, letting the rolls rise on top of the preheating oven covered by a clean dish towel. Bake them for about 25-30 minutes or until lightly browned on top (don’t underbake or they’ll still be doughy in the center). Brush with 2 tablespoons melted butter and return to the oven for 1 more minute. Whisk together the glaze ingredients and drizzle the glaze over the warm rolls. Sprinkle with reserved zest and serve immediately.

 

Valentine’s Day Dessert Recipes from Willow Bird Baking

It’s that time again: Valentine’s Day. You either love it or you hate it, but you have to admit . . . at least it’s an excuse to eat dessert? Here are a few that will definitely score you brownie points with your sweetheart (or your own solitary tummy as you sit on the couch and watch reruns of 30 Rock, thank you very much.)

By the way, I’ve included a difficulty rating after each recipe so you can pick one perfect for your skill level and schedule. And how much you love your partner. JUST KIDDING, just kidding.

1. Gooey Butter Strawberry Shortcake (very easy)
2. Thick Chocolate Cake with a Big Red (Velvet!) Heart (not hard, but probably easier as a 2-day process.)
3. Gooey Chocolate Skillet Cake Ice Cream Sundae (very easy)
4. Chocolatey Red Velvet Pull-Apart Bread with Cream Cheese Glaze (includes rising time; a 2-day process)


5. German Chocolate Cheesecake (not hard, but probably easier as a 2-day process.)
6. Red Velvet Cheesecake-Stuffed Cake Balls (advanced; easier as a multi-day process)
7. Heart-Shaped Palmiers (sweet or savory; very easy)
8. Red Velvet Cheesecake (not hard, but probably easier as a 2-day process.)


9. Boozy Icebox Cake (very easy)
10. Caramelized Banana Upside-Down Coconut Cake & Coconut Whipped Cream (intermediate)
11. Red Velvet and Oreo Kisses (advanced; easier as a multi-day process)
12. Valentine’s Truffle Heart (advanced; easier as a multi-day process)


13. Strawberry Sour Cream Pie (very easy)
14. (Freshly Picked!) Strawberry Cream Pie (intermediate; multi-step process)
15. Homemade Hot Chocolate & Marshmallows (easy)
16. Red Berry Pie (intermediate)


…and four more for the coconut lover like me:

1. Chocolate & Coconut Cream Pie Bars (easy, but do require 30-minutes of stirring)
2. Tres Leches Coconut Cake Trifle (intermediate; easier as a multi-day process)
3. Brownie-Bottom Coconut Chocolate Cream Cake (very easy)
4. Moist Fluffy Coconut Cake (intermediate; easier as a multi-day process)


White Sheet Cake with Fluffy Whipped Icing

“I want to start a blog.”

Those 6 words take me right back to June of 2009, when I snapped a (dark, blurry) photo of some blueberry lemon cheesecake cupcakes with lemon frosting, waxed poetic about them, and hit “Publish” on my very first Willow Bird Baking post. When I hear those words now, part of me wheezes under the weight of the work I know awaits the speaker. Another part of me, though, feels excited about the fun they’re about to have.

Because that speaker will often go on to ask me for advice, I thought of doing a post to sum up my “You’re Starting a Blog!” tips and ideas. It sounds like such an easy task, but actually, I’ve been racking my brain to think of what’s most important to convey.

There’s all the easy advice you’ve heard before: start your blog on WordPress, write about things you care about, write at least one post per week, include photos, use natural light to take those photos, create a social media presence on various websites (Facebook, Twitter, Pinterest, Google+, Instagram) and interact with your friends and readers there to build community. But all of that advice has been given a million times over on a million other blogs. What can I add to this conversation?

If I say that my advice is to be authentic, I know you’re gonna groan. I know you’re going to secretly think of this article that makes fun of giving that advice. (Incidentally, I found that article frustrating in that it took a variegated, organic field and created, facetiously or not, divisions: an “in” and “out” crowd if you will. I think it serves us better to recognize that there are organic trends that ebb and flow and to not be judgy-judgy about other people doing their thang, even “all in fun,” but I digress.) But despite all the lip-service people give to being authentic, I think there’s more to be said about it. And I think I’m the one to say it.

So here goes: the most important piece of advice I can give you is to be authentic.

If you’re finished with your eye rolling (and they’re not stuck), let me elaborate.

1. Define YOU — your values, your goals, your style. To be true to yourself, you have to have a firm idea of yourself. When you blog, you run into ethical dilemmas all the time: whether or not to post about a certain product, whether or not to accept offers from certain companies, whether or not to participate in certain contests. You also run into opportunities to define who you are all the time: from deciding on the content of your posts to choosing the visual design and layout of your blog. Without a clear vision from the beginning, things can get muddy, contradictory, and forgettable to your readers. Or worse: ethical faux pas can be offensive or exploitative.

Awhile back, people made the connection that a blog was a brand you were creating. Your online persona and really your entire blog package was marketing your brand both to readers and companies that might want to work with you. I both hate and love that terminology. I hate it because it reduces this beautiful, passionate extension of my life to a sterile business and also, in my humble opinion, tempts bloggers to become profit-machines, contracting with businesses, pushing products, and viewing their blog primarily as a means of income. There’s nothing wrong with that — but those certainly aren’t the blogs I love to read and it’s certainly not the route I hope you choose with your blog. Call it a personal preference.

I also love that people have realized their blog is a brand, just like I’d love it if people realized they themselves were walking BRANDS: advertising with their words, actions, and values who they are and what they stand for. Realizing this breeds intentionality, and I am nothing if not intentional about things — maybe even to a fault.

So define yourself. Make a list of the values that are important to you. For me, some of my values include honoring God, analyzing and processing in writing the journey He’s sent me on, being adventurous in the kitchen, being honest, and being humble.

Make a list of your goals. Is your goal just to tell your stories? To build traffic and be heard? To create a community? To make money? (It’s possible to do, but make sure it’s not your main goal or you’ll produce another of those spammy blogs with tons of coupons offers, pinnable recipe roundups, and no real voice. Am I being judgy-judgy? I’ll stop.)

Make a list of the words that define you (and your blog) as a “brand.” For me, that includes words like comforting, home, sweet, simple, humble, laughter, realistic, welcoming, loving. And, okay, snarky. ‘Cause I can’t keep the snark at bay. I know; I’ve tried.

2. Be intentional. After you define yourself and your “brand,” make every choice to build that representation of “you” in your online space. Choose the colors that communicate you. Find the voice that communicates you. Take the photos that communicate you. Write about the content that communicates you. Accept the offers that communicate you (and politely decline the ones that don’t.) Interact with your community in a way that communicates you.

Being intentional also includes being deliberate about building that community. Reach out to others — starting with friends and family — to share what you’re doing in a genuine way. Don’t become a salesman and pitch it to them. Be yourself and share it with them. Make connections with other people doing the same thing and support them; you’ll find that they often want to support you, too.

Be intentional about the way you accomplish your goals. I’m betting you didn’t say your goal was to “get a ton of blog traffic no matter WHAT I have to do,” so don’t act like it. Don’t spam people, don’t annoy your Facebook and Twitter friends, don’t become what I call a “climber”: someone who only interacts with others for their personal gain. Don’t sacrifice quality of posts for quantity. Don’t resort to being churning out quick-and-popular posts like an SEO-obsessed robot.

Instead, revel in the fact that “networking” for you can really mean making awesome friends in the blogging community and enjoying relationships with your readers. “Dress for the job you want” by trying to make your work consistent and professional. Print up some business cards to give friends and people you meet. Know how to describe your blog in a sentence or two for folks who are interested. All of these things are positive, intentional steps to get the word out about the great stuff you’re doing without becoming a slave to “success.” Keep sight of your ideals. You can care about growing your readership (slow and steady) and getting your name out there while still honoring your values.

3. Be yourself, but be yourself in the unique ways. There are so many food bloggers. Don’t worry; I still want to read your blog, too! But I do want to know you and not just another Food Blogger (TM). I want to know about your crazy life as a dental hygienist by day, culinary student by night. I want to read about your horrifying experiences as a retail clerk at an unnamed superstore. I want to know about your puppy rescue and the heartwarming lengths you go to to save animals. I want to hear all about how your kid painted herself blue and ate only blue foods at daycare on what they dubbed Smurf Day. I want you to explain how being a Catholic-Jewish Elvis impersonator went for ya.

One thing people love to read on my blog (and I’m glad, because it’s what I love to write!) is stories about teaching. My students are so surprising and smart and hilarious — so those are the unique stories I have to tell. Think about what you have to say. What’s your story?

There’s a lot more I could say, but I really think whatever you do will be lovely as long as you define yourself and then are intentional about being yourself. Just to answer some of the questions you all left on Willow Bird Baking’s Facebook page, though, I got together with the awesome Kaitlin Flannery of Whisk Kid (you’ll love her blog — it’s wonderful!) and recorded a little Food Blogging 101 chat for you. Hope you enjoy!


* * *

One thing I know you’ll enjoy is this white sheet cake. I’d been craving white sheet cake for awhile — one of those light, moist slabs o’ cake that you can pick up at Sam’s Club or Costco or Walmart slathered with white icing. And I don’t mean that crusty, heavy, dyed buttercream you scrape off, but the really light whipped icing. I don’t know what they put in that stuff, but it is all kinds of amazing! I’m always shocked that a store-bought cake can be that good.

After a little internet sleuthing, I made myself one of those satisfying white sheet cakes at home. This sheet cake is a white Texas sheet cake iced with a lovely whipped frosting I found on Cake Central. A hint of almond is what brings the entire recipe together and makes it taste bakery-quality. Since the cake is easy to throw together and comes out huge, it’s perfect for a birthday party! Or, you know, a Tuesday.

Do you have any blogging questions that didn’t get answered? Do you have some advice you’d add for new bloggers?

One year ago: Cheeseburger Bāozi (Steamed Cheeseburger Stuffed Buns)
Two years ago: Carrot Cake Sandwich Cookies with Honey Cardamom Cream Cheese
Three years ago: Ugly as Sin Coconut Cake

White Sheet Cake with Fluffy Whipped Icing



Recipe by: Adapted from recipes found at The Girl Who Ate Everything and Cake Central
Yield: 24 servings

This quick white sheet cake is light and moist with a hint of almond flavor and whipped icing on top. Let the cake sit out for 10-15 minutes before serving so the icing can get nice and soft.

Cake Ingredients:
1 cup butter
1 cup water
2 1/4 cups cake flour
2 cups white sugar
2 eggs, lightly beaten
1/2 cup sour cream
1/2 teaspoon almond extract
1/2 teaspoon vanilla extract
1 teaspoon baking soda
1 teaspoon salt

Frosting Ingredients:
1/2 cup salted butter, room temperature
1/2 cup vegetable shortening, room temperature
3 3/4 cup powdered sugar
1/4 teaspoon salt
1/2 teaspoon almond extract
1/2 teaspoon vanilla extract
3/4 cup heavy whipping cream
1 tablespoon meringue powder

Directions:
To make the cake: Preheat the oven to 375 degrees and grease (I use Wilton’s Cake Release) a 15 x 10 x 1″ baking sheet. In a medium saucepan over medium heat, bring the butter and water to a boil. In the meantime, in a separate large bowl, whisk together the cake flour and sugar before adding the eggs, sour cream, almond extract, vanilla extract, baking soda, and salt. Mix to combine. While mixing, slowly pour in the boiling butter and water mixture. Mix to combine completely. Your batter will be very runny. Pour the batter into the prepared baking sheet.

Bake at 375 degrees for 17-22 minutes or until a toothpick inserted in several places comes out with a few moist crumbs (don’t wait for the top to get golden brown, necessarily — mine stayed pale). Cool completely.

To make the frosting: Cream together the room temperature shortening and butter until fluffy. Cream in the powdered sugar. Add the salt, almond extract, vanilla extract, meringue powder, and whipping cream. Blend on low until just combined, and then beat on high until fluffy. Spread over cooled cake. Add sprinkles. Store in refrigerator, but let sit out for 10-15 minutes before serving so the icing can get nice and soft.

P.S. Here’s another great post on blogging you should read. And another.

1 2