Can we all please agree that, “I’m sorry if that offended you,” is totally not a real apology? And that, in the event you offer it as one, you should fully expect to get a dishtowel upside the head? Just so we’re clear.

While we’re at it, tell my students that none of that I’m-sorry-with-an-eye-roll business counts, either. And don’t waste your breath with, “I’m sorry you feel that way.”

When it’s time to apologize, only a straight-up, sincere, “I’m sorry,” will do. If you want to add some groveling, it will be happily accepted.

It’s with this knowledge of what constitutes an acceptable apology that I come to you today to express my regrets. I am sincerely sorry . . . ’cause I’ve been totally thinking you guys were nuts.

Awhile back, the interwebz exploded with enthusiasm about Biscoff Spread. Tons of food blogs were abuzz about the alleged deliciousness of said product. Based on the posts I read, I was pretty sure there were people composing songs in homage to it and creating oil paintings of the jar to hang in their living rooms.

I automatically became the Biscoff Spread Grinch.

This is totally just what I do. I’m too hipster, apparently, to like something popular (fortunately, being a hipster is also popular, so I’m also snotty about that). When things are trendy, I have a reflexive urge to scoff at them (except Gotye. You know you like that song.)

Also, I kind of assumed that the Biscoff Spread buzz was a farce to drive blog traffic increases. Basically, I thought bloggers were creating recipes with it mostly to tap into how excited people were and get more readers. I KNOW. That is so flippin’ cynical of me. I am ashamed.

I always intended to take my Grinchy, cynical self to the grocery store and buy a jar to confirm or disprove my suspicions, but never seemed to get around to it. In the meantime, I continued to be a total hater. I was drinkin’ the Hatorade.

Finally, though, a couple of weeks ago I was feeling lazy. I didn’t want to do a bunch of baking. Sometimes you want to Cook Hard Stuff and sometimes you want to make a simple, no-bake treat and then accidentally eat it all before you get a chance to take it to your holiday party, resulting in simultaneous feelings of self-disgust and dessert-induced euphoria.

I could have just made regular Muddy Buddies, also called Puppy Chow, which is basically a chocolate and peanut butter coated version of Chex Mix, but this was the perfect time to take Biscoff Spread out for a spin! I picked up a jar and created Sandy Buddies, a cinnamon and Biscoff flavored version of the original recipe. And um…

Y’all, I’m just gonna be honest. I ate an entire jar of Biscoff Spread with a spoon before I ever got a chance to try this recipe. Then I made two batches of this recipe (ostensibly to “tweak” it). Then I took it to work in an attempt to avoid eating it all. Then I still ate most of it at work.

What I’m trying to say is that I’m sorry. You were right: Biscoff Spread is the bommmmb (do people still say that? Are my students laughing at me right now?) You should buy 3 jars: 2 to eat with a spoon, and one to make Sandy Buddies repeatedly.

What trends are you way too cool to like?

One year ago: Make-Ahead Gingerbread Coffee Cake with Cranberry Pecan Streusel
Two years ago: Dining in The King’s Kitchen (recipe: Southern Pimento Cheese with Lavash Crackers)
Three years ago: Roast Chicken and Onion Jam Panini with Sweet Potato Fries

Also, can I just tell you how excited I am to try the Oreo Cookie Spread over on Buns in my Oven? Now that I’ve put away the Hatorade, I’m all, “SPREAD ALL THE COOKIES!”

Biscoff Spread Sandy Buddies

Recipe by: Willow Bird Baking, based on Muddy Buddies by Chex
Yield: 2 cups of Sandy Buddies — a good amount for around two people

This recipe is quick and easy, but so yummy and delicious! If you love Muddy Buddies and Biscoff Spread, you’ll love these. If you don’t love Biscoff Spread, stop being a grinch. (I kid, I kid!) Feel free to multiply this recipe a few times for a gathering.

2 1/4 cups Chex cereal
2 tablespoons cinnamon chips (such as these)
3/8 cup (about 6 tablespoons) Biscoff Spread
2 tablespoons butter
powdered sugar for coating (I mixed in a little Cinnabon sprinkle topping)

Place cereal into a large bowl. In a separate small bowl, microwave cinnamon chips, Biscoff spread, and butter for 1 minute. Stir. Heat for 30 second intervals, stirring between each, until mixture is smooth. Spoon mixture into cereal and gently mix to combine all ingredients.

Place powdered sugar with option Cinnabon Sprinkle topping into a gallon resealable bag. Spoon in cereal mixture and shake to coat. I like to then pour this into a colander and shake some of the excess sugar off. Then spread them on wax paper to cool. Place in a festive bowl to serve!

Note: Lotus (the Biscoff people) and Chex were not involved in this post, nor did either of those companies sponsor it. Cinnabon sent me some of their Sprinkle Topping to try for free, so I used it here, but I’d never mention a product I didn’t genuinely enjoy, free or not!

49 Comments on Biscoff Spread Sandy Buddies (Cinnamon Muddy Buddies!)

  1. Erin
    December 5, 2012 at 3:13 am (10 years ago)

    My sister saw you chatting about this spread, then saw it in the store and bought it. SOOOO YUMMY! It’s really delicious to dip pretzels in! Anyway these look fabulous! Can’t wait to try it out!

    • Julie @ Willow Bird Baking
      December 5, 2012 at 4:23 am (10 years ago)

      Yay, I’m so glad you guys enjoy it! Biscoff and pretzels sounds AMAZING. In fact, how awesome would it be to make these Sandy Buddies and then mix in pretzels for a sweet+savory Chex Mix? Oh my gosh.

      • Erin
        December 6, 2012 at 2:53 am (10 years ago)

        ooooo i like the sounds of that!! πŸ˜‰ now to convince my sister that it’s not THAT unhealthy to make this πŸ™‚

  2. Barbara | Creative Culinary
    December 5, 2012 at 3:29 am (10 years ago)

    So funny…I am so the same way. I am anti-fad. I was so over kale without ever trying it so when I had some kale pesto and it was fabulous I felt similarly apologetic.

    But we are cut of the same cloth in other ways too. I was lucky enough to spy Biscoff spread at World Market before it became the fad de jour. So that made it something I wanted to try. I bought two jars. I opened the first of said jars immediately and took a bite with a spoon. And then another. That jar never left my desk and I should not admit how quickly it disappeared. I mean it seemed to take forever if 24 hours is a long time when you are craving another bite every second!

    I’ll bet it is amazing as Biscoff puppy chow….be careful, you might start a fad!

    • Julie @ Willow Bird Baking
      December 5, 2012 at 4:23 am (10 years ago)

      Aw, we’re anti-fad twins!! I totally felt the same way about kale. Kale chips were IMMEDIATELY scoffed at. And we feel the same about Biscoff too! We’re automatic besties πŸ˜‰

      I want to ask for Biscoff spread for Christmas. LOL.

  3. Sarah
    December 5, 2012 at 4:16 am (10 years ago)

    I’m just about climbing the walls to get my hands on some of this stuff down here in Australia. Liquid cookies? Are you serious?

  4. Finny
    December 5, 2012 at 4:30 am (10 years ago)

    Why is this spread not seemingly available up here in Canadaland? *pout*

  5. Kate
    December 5, 2012 at 6:32 am (10 years ago)

    Yea!!! Thanks Julie! I now know what I’m bringing to the company Christmas party! Whoo hoo!!!

    Other than that… If Oreos can be made spreadable… what other cookies can? Thin Mints? Gingersnaps… hmmm…

  6. Shannon in Alaska
    December 5, 2012 at 10:00 am (10 years ago)

    So have you tried the *crunchy* Biscoff? That’d be Biscoff with texture, yo. Seriously…. I hid the jar from my husband and snarfed down the entire thing in 2days. It only took TWO days because we were out of town for one of them and I forgot to pack the crack.

    Can’t wait to try these!

  7. Shannon in Alaska
    December 5, 2012 at 10:06 am (10 years ago)

    Oh, and you should have seen me when I discovered the Biscoff *store* on Pier 39 in San Fran… walls and walls of Biscoff spread, Biscoff cookies, Biscoff products. They were handing out free samples and I may have made a teeny bit of a fool of myself. I think my weeping when they asked me to leave elevated me pretty high on their “complete whack job” list.

    • Julie @ Willow Bird Baking
      December 5, 2012 at 3:43 pm (10 years ago)

      LOL!! I remember the store and TOTALLY SKIPPED IT (and probably turned up my nose) because I was still being a hater then! And now I’m across the country! I am dumb.

  8. Lauren at Keep It Sweet
    December 5, 2012 at 11:55 am (10 years ago)

    I had the same trepidation about biscoff but fell in love the first time I tried it… and omg do these look amazing!!

  9. Becca
    December 5, 2012 at 2:06 pm (10 years ago)

    I’m a total trendy thing hater. I call it my ODD (oppositional defiant disorder). I don’t really have ODD. Or do I? Who really knows? I do have a problem with pretty much all authority, so maybe… Anyways, all I know is that when something is really popular, I take as little interest as I possibly can because I think it just can’t be THAT great and I’m tired of hearing about it. Sometimes I get won over too, though and then I’m like “Aw, man! I’m on the bandwagon! And I like it!” We love Muddy Buddies, so this would be fun to try!

  10. Karly
    December 5, 2012 at 3:28 pm (10 years ago)

    You know when you see something and you’re like WHY? Whyyyyyyyyy did I not think of that?

    I’m doing that right now with this recipe. Seriously. Such a brilliant way to use Biscoff.

    Thanks for linking up my Oreo Spread!

  11. Kate
    December 5, 2012 at 3:33 pm (10 years ago)

    May I offer the phrase “I’m so sorry this had to happen!” to your lexicon of failed apologies as well? Since when does bad stuff ‘have’ to happen?

    And I had the complete opposite reaction to Biscoff- I was eager to try it, as millions of impassioned voices couldn’t possibly be wrong, could they? At a trade show, I finally got my chance and recoiled at the taste and texture. I think I had such high hopes, and it really didn’t deliver.

    But I would probably like these blonder less muddy buddies. Maybe. They look good, anyway. πŸ™‚

    • Julie @ Willow Bird Baking
      December 5, 2012 at 3:42 pm (10 years ago)

      I’m so sorry you feel that way, Kate! LOL πŸ˜‰

      You might have to stick to regular Muddy Buddies!! Not too shabby, either!

  12. Callie
    December 5, 2012 at 4:43 pm (10 years ago)

    I’m going to the grocery store on my lunch hour for these ingredients! Do you think it matters what kind of Chex you use- corn or rice?

    • Julie @ Willow Bird Baking
      December 5, 2012 at 4:54 pm (10 years ago)

      I don’t think so! I used rice but next time I’m using corn just to try πŸ™‚ I hope you love it!

  13. Hayley @ The Domestic Rebel
    December 5, 2012 at 6:06 pm (10 years ago)

    I’m SO making this!

    And my dad, who is a high school history teacher, LOOOVES when students say “no offense, but…” and “my bad!” Definitely not apologies, and thanks for not even attempting to be sincere, haha. Oh, teenagers. All the more reason to bury your face in this deliciously wonderful Chex!

  14. Jules
    December 5, 2012 at 6:21 pm (10 years ago)

    Is that what they’re calling it in the US? Speculoos is fine by itself, but when mixed with Nutella (quite popular here), it’s deadly πŸ™‚

  15. Joanne
    December 5, 2012 at 9:13 pm (10 years ago)

    I’m SO that way also! About everything. Harry Potter movies, Lord of the Rings moves..the list goes on. But I LOVE biscoff cookies so I knew the spread had to be awesome as well! I’m so glad you gave it a try!

  16. Dianna
    December 6, 2012 at 3:58 pm (10 years ago)

    This made me laugh so hard. I am exactly the same way about super-popular things, unless I discover them first. From books, to foods, to movies, to brands… if that makes me a hipster, then I’m totally buying myself some thick framed glasses & moving to Williamsburg. Except that’s what people would expect, so I guess maybe I won’t. πŸ˜‰ I have not yet tried Biscoff, but I trust your judgement when it comes to food, so I may just have to break down & do it!

  17. natalie@thesweetslife
    December 6, 2012 at 4:15 pm (10 years ago)

    i love you for your honesty, willingness to admit your newfound love, and your use of the word hatorade πŸ™‚

  18. kellypea
    December 6, 2012 at 7:20 pm (10 years ago)

    Ha! I’m a grinch about fads as well (including quite a few bestselling books) — and honestly, as much as I tried to like it, Nutella will be one of the very few things I honestly do not like. Not even if bacon is involved. But I’m thinking I could go for this crunchy wonderfulness. Yep.

  19. Sophia Spach
    December 6, 2012 at 8:39 pm (10 years ago)

    These look so good! I am always amazed by your blog πŸ™‚

  20. Jen @ Savory Simple
    December 6, 2012 at 8:58 pm (10 years ago)

    These look incredible! I am a Biscoff fanatic & might just have to serve these at my end-of-the-world party. If we’re going down, we should go down eating Biscoff.

  21. Robyn
    December 7, 2012 at 1:38 am (10 years ago)

    I want to buddy up to that bowl, looks yummers! As usual I’m always the last to know. Imagine, a spread made out of cookies; it truly is a wonderous world!!

  22. Jenni
    December 7, 2012 at 5:00 pm (10 years ago)

    I, too, have been scoffing at the biscoff spread. A spread made out of pulverized cookies? That you then bake into other cookies? Add that to the fact that everyone and their mother was freaking out about it, and I immediately wanted nothing to do with it. My friends all thought I was crazy and bought me a jar; it is still sitting, unopened, in my pantry. I’m glad to know that I am not the only person who thought it was crazy, but if it is as good as you say it is, I suppose I need to go open my jar and taste test it. πŸ™‚

  23. Stevo
    December 7, 2012 at 8:35 pm (10 years ago)

    I’d like to know what is in the Cinnabon Sprinkle topping. I ask because I’m curious to know how different it would taste if I just used cinnamon. I would assume the topping includes some sort of sugar, but does it include any other flavors? I couldn’t find anything about it on the Cinnabon website.

    • Julie @ Willow Bird Baking
      December 7, 2012 at 10:24 pm (10 years ago)

      Stevo, it tastes like a cinnamon+sugar mix with a li’l somethin’-somethin’ added in (it tastes kind of cinnamon-rolly for lack of a better way to describe it!) Feel free to sub in cinnamon/sugar if you can’t find it!

  24. Erin
    December 11, 2012 at 1:07 pm (10 years ago)

    Haha glad you see how delicious biscoff is. πŸ˜‰ And this idea of making puppy chow with it? Fantastic.

  25. Andrea
    December 11, 2012 at 3:17 pm (10 years ago)

    Yum. Just want to note because it hasn’t been mentioned that Biscoff spread is very similar to Trader Joe’s Cookie Butter. So if you have a TJ nearby, you can try that.

  26. TamTam
    December 27, 2012 at 1:15 am (10 years ago)

    Oh yum! I haven’t seen the cinnamon chips anywhere locally, what would a good substitute be? (Of course, I’m not afraid to just eat my cookie butter with a spoon in the event that I can’t find the ingredients for this)

    • Julie @ Willow Bird Baking
      December 27, 2012 at 2:29 am (10 years ago)

      That’s the spirit πŸ˜‰ Some folks have used regular chocolate chips (or white chocolate chips) with success — just creates a different flavor, but is also awesome!

  27. Luna
    December 28, 2012 at 8:33 pm (10 years ago)

    I’ve been drinking the hatorade too. (Love that word!) Mostly because I think butters/spreads should be healthy! Nut butters are so good for you and so tasty. Why would I want to eat a cookie-based spread when I could eat something healthy? I haven’t bought any because I know I would be addicted to it and I would eat way too much and feel guilty. At least if I eat a bunch of nut butter, it has redeeming qualities!

  28. Sandy
    January 11, 2013 at 11:40 pm (10 years ago)

    I had the biscoff cookies for the first time on a flight to Dubai. I absolutely loved the cookies and couldn’t find them at home. Then while in Walmart last summer they had a cart at the front of the store with jars priced at a dollar. I bought two just to see what if it was like the cookies. I was addicted with the first taste. I are both jars with a spoon. I went back and bought every jar they had. My kids thought I was crazy till they tasted it. Now I was on the hunt to find recipes to make with it instead of just eating it out of the jar. Thus sounds ago good. I can’t wait to try it. Sad part is that when they put it out on the shelf by the permit butter the price was $3.99 a jar. I think the dollar jars was a ploy to get people hooked on the stuff.

  29. christina
    December 16, 2013 at 6:36 pm (9 years ago)

    oh my this post made me laugh out loud! i have eaten more biscoff off a spoon than put in any recipe. I am totally making these this thursday night so i can send them with my bf to work on friday otherwise i would live next weekend with my face in the bowl.


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